1. The Challenge

• Broad Product Range: ACI Water Pump offered multiple solutions (submersible, drainage, jet pumps), each with different target audiences.

• Diverse Markets: The brand needed to reach both residential and commercial buyers, each requiring tailored messaging.

• Brand Awareness & Sales Goals: ACI Motors aimed to boost overall visibility while generating direct leads for B2B and retail sales.

2. Research & Insights

• Audience Segmentation: Identified distinct segments—homeowners needing reliable pumps and commercial buyers seeking large-scale solutions.

• Competitive Analysis: Found limited digital presence among competing pump brands, opening an opportunity for strategic online marketing.

• Messaging Requirements: Needed to highlight the product’s durability, cost-effectiveness, and versatility across different use cases.

3. Our Approach

• Multi-Channel Campaigns: Leveraged social media, search ads, and targeted display networks to reach both consumer and business audiences.

• Educational Content: Created tutorials, product demos, and infographics to show how each pump type solved specific problems.

• Lead Generation Tactics: Implemented contact forms and landing pages for commercial buyers, as well as simpler “Buy Now” options for retail consumers.

4. Key Actions

• Brand-Building Initiatives: Established a consistent brand identity across all channels, emphasising ACI Water Pump’s reliability and quality.

• Targeted Ad Groups: Separated residential and commercial campaigns to tailor creatives, keywords, and audience targeting.

• Performance Tracking: Monitored conversions, ad spend, and engagement rates, allowing for continuous optimisation based on real-time data.

5. Results & Impact

• 811% Increase in Overall Impact: This figure includes higher brand visibility, increased sales, and a stronger foothold in both residential and commercial segments.

• Significant Boost in Brand Awareness: ACI Water Pump became a well-recognised name among households and businesses alike.

• Improved Sales Funnel Efficiency: Clear calls-to-action and targeted landing pages streamlined the path from awareness to purchase or enquiry.

6. Key Takeaways

• Segmented Strategies: Addressing the unique needs of residential vs. commercial buyers proved critical to campaign success.

• Educational Content: Providing helpful, informative material built trust and demonstrated product value.

• Ongoing Optimisation: Regular data analysis and audience feedback ensured the campaigns remained relevant and cost-effective.